Build a marketing plan that fills your practice and gives you peace of mind.
The Unconditioned Therapist:
Marketing Intensive
Marketing Intensive for therapists who feel lost when it comes to SEO and finding ideal clients.
What if marketing your practice didn’t have to be so hard?
Whether you’ve got a full caseload or struggle with slow inquiries, marketing feels like a nebulous thing. Aside from Psych Today, you’ve tried to DIY your way through SEO but haven’t seen a return on your time. You wonder what you’re missing because you see colleagues seemingly filling their practices all the time.
When you’re not researching ways to market your practice, you’re scrolling through social media where you’re inundated with ads for how to market the “correct” way. It all feels overwhelming and at times hopeless. When everyone seems to have different advice or use different strategies, it’s hard to know where to start.
Part of the challenge is knowing what works best for you. If you’re an introvert and the idea of networking exhausts you, then focus on your website. If posting on social media is exciting and feeds your creativity, then focus there. You really can’t go wrong when it comes to which type of marketing, the trap is when you try too many things, or nothing at all. You already have the ability to market within you, we just need to discover what works for you and how to meet your goals.
Let’s figure out where you’re getting stuck…
Marketing Intensive is the right fit for you if:
You feel lost when it comes to SEO
You don’t like your website or you don’t have one
Marketing feels overwhelming
You don’t currently have a marketing plan or you aren’t using the one you have
You struggle with being consistent in your marketing
Marketing drains your emotional battery quickly
You believe marketing is the core issue to gaining new clients
If this resonates then you’re in the right place. I’ll support and guide you through updating your website copy and SEO, exploring alternative marketing ideas, creating a sustainable marketing schedule, and empowering you to grab the marketing bull by the horns.
WHAT WE’LL DO TOGETHER
Website Audit
Your website is more than just selling your services. It’s essentially your resume that lets clients know why they should work with you. We will deep dive into your website design, copy, and SEO while exploring how to sell yourself without being “salesy.”
Marketing Strategy & Schedule
It may seem like there are too many options for marketing and you’re left feeling confused about where to begin. We will explore what marketing ideas you have the capacity for and what inspires you so you don’t burnout, along with a schedule for sustainability.
Make Peace with Marketing
Marketing is often therapists’ least favorite part about owning a practice. But it’s also necessary for maintaining a business. We will reframe your mindset around marketing and empower you to find a neutral relationship with marketing.
Common questions about the Marketing Intensive:
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-Websites
-Directories
-Networking events or 1:1
-Open houses
-Community forums
-Social Media
-Cold calling/emailing
-Mailing postcards
-Attending conventions or other events popular to your clients
-Business cards
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$1400/4hr meeting
Includes website audit prior to meeting
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While I can’t guarantee any outcomes of this program, you can expect to gain a deeper understanding of website copy and SEO, create a marketing plan that feels doable, and reframe your relationship with marketing.